How important is a slogan during a global health crisis like the one we're experiencing with COVID-19? More important than you might think.  Continue reading...

A case recently argued before the US Supreme Court — by telephone! — teaches us a lot about trademarks, generic terms, and domain names.  Continue reading...

Before the 20th century, generational names were rare or nonexistent. What changed? And what do the names of generations tell us about history and identity?  Continue reading...

Caremongering? Quarantini? Zoom-bombing? The COVID-19 pandemic has already inspired its own lexicon of coined words.  Continue reading...

From cholera to Spanish flu to "Wuhan virus," what we call a disease reveals our fears and prejudices.  Continue reading...

Here's a look back at the brands that made the biggest impact — positive or negative — on technology, culture, and society.  Continue reading...