One of the biggest trends in branding for the last several years has been something very small: the plus symbol. What does it all add up to?
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Displaying 15-21 of 141 Articles
Topic : Naming
One of the biggest trends in branding for the last several years has been something very small: the plus symbol. What does it all add up to?
Continue reading...
Evasive ManeuversEuphemisms old and newIndustrial Athletes Championing Adjusted Ackamarackus July 8, 2021 By Mark Peters
Join us for a euphemism-collecting trip full of the latest tchotchkes and gimcracks from Euphville.
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Article Topics:Language LoungeA Monthly Column for Word LoversLinguistic Time Travel July 1, 2021 By Orin Hargraves
Language doesn't change very much in 85 years but it changes enough for the modern reader to uncover a few surprises.
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Will you drive a ZEV, a PHEV, or an ICE? A Lightning, an Ioniq, or an e-Tron? Here are some of the names and terms you'll need to know to navigate the evolving landscape of electric vehicles.
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Article Topics:Evasive ManeuversEuphemisms old and newMulti-Purpose Malarkey That Facilitates Fiddle-Faddle June 10, 2021 By Mark Peters
Check out this month's euphemism roundup or as I like to call it, a bushel of hooey.
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The COVID-19 vaccines are here — and so are a lot of new words and brand names.
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Article Topics:Language LoungeA Monthly Column for Word LoversPlurals That Are Singular April 29, 2021 By Orin Hargraves
English speakers are comfortable with many plural nouns that take a singular verb, as long as the noun falls into a class that has some familiar companions of the same kind.
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