Bomb, like its close relative boom, is an irresistible word that helps us describe an unpredictable world that can leave any of us feeling shellshocked and, lately, snowed-over.  Continue reading...
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At the end of each year, while linguists and lexicographers cast votes for words of the year, I'm compiling a different list: the brand names that distilled the mood of the previous twelve months. To narrow the field, I add another criterion: the brand names must be linguistically notable.  Continue reading...
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The recent discovery of Octlantis, an undersea community of octopuses just off the eastern coast of Australia, is a reminder of how a novel blend can perfectly name a new phenomenon, no matter how wild or multi-tentacled.  Continue reading...
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Apparently, one of the things that is making our Facebook feeds appetizing is a sauceā€”a combination of metrics mixed in exactly the right proportions to make this particular meal ever appealing.  Continue reading...
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A high percentage of that malarkey consists of euphemisms, which is why we could probably develop fusion energy by harnessing the grave-spinning of George Orwell.  Continue reading...
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Here we are in Branding Land, circa 2017, where disparaging modifiers are paired with positive words and attached to messages intended to persuade and sell.  Continue reading...
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