Nancy Friedman is the chief wordworker at verbal-branding consultancy Wordworking, and the author of a fine blog on naming, branding and more called Fritinancy. Nancy has named a venture-capital firm, a laser hair-removal device, a mobile-money service, and many other companies and products. A former journalist, she still writes or ghostwrites articles, speeches, white papers, and books.
An acronym. A place name. A Beatles lyric. A Biblical phrase. The titles of this year's Best Picture nominees tell stories of their own.
Continue reading...
When is a steak not a steak? When is butter not a substance churned from an animal's mammary secretions? What do you call an egg that comes before — and beyond — a chicken?
Continue reading...