contributorNancy Friedman
Nancy Friedman is the chief wordworker at verbal-branding consultancy Wordworking, and the author of a fine blog on naming, branding and more called Fritinancy. Nancy has named a venture-capital firm, a laser hair-removal device, a mobile-money service, and many other companies and products. A former journalist, she still writes or ghostwrites articles, speeches, white papers, and books.Word RoutesExploring the pathways of our lexiconPronouns Prevail for Word of Year and Decade January 10, 2020 By Nancy Friedman
Linguistically, it seems, the second decade of the 21st century was all about our selves. At its annual meeting the American Dialect Society selected (my) pronouns as its word of the year for 2019 and singular or nonbinary they as the word of the decade.
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Article Topics:CandlepowerAd and marketing creativesBrand Names of the Year for 2019 December 19, 2019 By Nancy Friedman
Here's a look back at the brands that made the biggest impact — positive or negative — on technology, culture, and society.
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Want to create your own memorable character names? Here are some strategies that work... and some pitfalls to sidestep.
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Article Topics:CandlepowerAd and marketing creativesSidecars and Scofflaws: Prohibition's Linguistic Hangover October 23, 2019 By Nancy Friedman
In many ways, Prohibition was a social and legal failure, but in one respect it succeeded wildly: It vastly enriched our lexicons of slang and marketing, often to lasting effect.
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What a glorious time to be job-hunting in the US! I'm not talking about the relatively low unemployment rate; I'm referring to the high rate of job-title inflation.
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What are you reading right here, right now? A sentence? A paragraph? An article? In the universe of 21st-century media and marketing, these words on this website are content. What does all this content have in common? That glorious, maddening series of tubes, the internet.
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Dog EaredBooks we love"Because Internet": Celebrating the Way We Talk Online July 17, 2019 By Nancy Friedman
Because Internet: Understanding the New Rules of Language is a sparkling new book by the linguist Gretchen McCulloch whose title is both a description and an example of one of the "new rules."
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