Coined names, dictionary-word names, an acronym, a surname: the year now ending was full of variety for anyone interested in branding trends. Here, in alphabetical order, are my top ten brand names for 2015.  Continue reading...

In 1948, the American journalist and language chronicler H.L. Mencken wrote an essay for The New Yorker, "Video Verbiage," in which he analyzed the lingo of the fledgling medium of television. Several of the words he gathered are now obsolete: vaudeo ("televised vaudeville"), televiewers (now just "viewers"), blizzard head (an actress so blonde that the lighting has to be toned down). Others are with us still, including telegenic and telecast. Nearly 70 years after Mencken published his essay, television itself is undergoing a massive redefinition, and so is our TV lexicon.  Continue reading...

Maybe it's the newly chilly air, or the dwindling daylight, or the thrilling prospect of costumes and candy. Whatever the reason, each autumn brings a harvest of seasonal neologisms, word blends, and commercial coinages as colorful as the falling leaves.  Continue reading...

"Verbing weirds language." Ad copywriters have made the weirding of language – and especially the verbing of nouns – a signal feature of the current brandscape. They're only the most visible of the language-weirders who are making the culture more expressive... or more vexing, depending on your point of view.  Continue reading...

Alphabet, Google's new parent company, has generated lots of business buzz this week. But the choice of "Alphabet" for the company's name is equally newsworthy. Not only does it signal a departure from Google's blandly descriptive naming style — Google Plus, Google Maps, Google Mail, and so on — but it also takes an imaginative flight away from geek-speak and toward a universe of names inspired by language and literature.  Continue reading...

Pluto is coming into startingly sharp focus, thanks to the first images and data received from the space probe New Horizons last week. As we learn more about this distant cousin of Earth, we're also expanding our linguistic horizons. Here's a closer look at some of the words and names in the Plutonian news.  Continue reading...

On July 25, the fourteenth Summer Special Olympics World Games will open in Los Angeles. Over the next seven days, 7,000 athletes will compete in sporting events at venues around the city, supported by 30,000 volunteers and cheered by 500,000 spectators. ESPN will broadcast the opening ceremony. It sounds festive. It sounds inspiring. But what makes it "special"?  Continue reading...