contributorNancy Friedman
Nancy Friedman is the chief wordworker at verbal-branding consultancy Wordworking, and the author of a fine blog on naming, branding and more called Fritinancy. Nancy has named a venture-capital firm, a laser hair-removal device, a mobile-money service, and many other companies and products. A former journalist, she still writes or ghostwrites articles, speeches, white papers, and books.Dog EaredBooks we love"Dreyer's English": An Utterly Readable Style Guide March 18, 2019 By Nancy Friedman
Is Dreyer's English "utterly correct"? Of course not, as the author would be the first to acknowledge. But it's compulsively readable, thoroughly helpful, and delightfully funny. For anyone who cares about writing well, it's an utterly essential addition to your shelf of most-reached-for reference books.
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influencer – the word, not the status – is one of the most influential buzzwords of our era.
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Article Topics:Word RoutesExploring the pathways of our lexiconThe Year of "Tender Age" January 7, 2019 By Nancy Friedman
For the first time ever, a euphemism been chosen as the American Dialect Society's Word of the Year. The winning term has an innocent sound that masks a sinister reality.
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Article Topics:CandlepowerAd and marketing creativesBrand Names of the Year for 2018 December 17, 2018 By Nancy Friedman
What will you remember about 2018? Among everything else, I'll remember some brand names that made headlines or just piqued my professional curiosity. Here are my top ten.
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In the American West, wildfires have become both more frequent and more destructive. With this ominous shift has come a new vocabulary for describing fire and its outcome – and new attention to some of the oldest words in our language.
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Out of professional curiosity, I asked first-time author and former Google exec Jessica Powell about how she created the character, company, and place names in her novel The Big Disruption.
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Article Topics:CandlepowerAd and marketing creativesOf Kings and Eggs and Presidents September 17, 2018 By Nancy Friedman
Whatever you read into it, the "All the king's ___" snowclone is now solidly embedded in the popular consciousness and in headline-writers' bag of tricks.
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