contributor

Nancy Friedman

Nancy Friedman is the chief wordworker at verbal-branding consultancy Wordworking, and the author of a fine blog on naming, branding and more called Fritinancy. Nancy has named a venture-capital firm, a laser hair-removal device, a mobile-money service, and many other companies and products. A former journalist, she still writes or ghostwrites articles, speeches, white papers, and books.
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Word Routes

Exploring the pathways of our lexicon

New Virus, New Words
Mon Mar 30 00:00:00 EDT 2020
By Nancy Friedman

Caremongering? Quarantini? Zoom-bombing? The COVID-19 pandemic has already inspired its own lexicon of coined words.  Continue reading...
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Candlepower

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Does It Matter What We Call a Disease?
Mon Mar 23 00:00:00 EDT 2020
By Nancy Friedman

From cholera to Spanish flu to "Wuhan virus," what we call a disease reveals our fears and prejudices.  Continue reading...
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Candlepower

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Suffrage and Language
Mon Feb 17 00:00:00 EST 2020
By Nancy Friedman

The woman suffrage movement introduced Americans to a new vocabulary of voting rights. Here's a centennial look back at our linguistic debt to the 19th Amendment and its advocates.  Continue reading...
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Word Routes

Exploring the pathways of our lexicon

Pronouns Prevail for Word of Year and Decade
Fri Jan 10 00:00:00 EST 2020
By Nancy Friedman

Linguistically, it seems, the second decade of the 21st century was all about our selves. At its annual meeting the American Dialect Society selected (my) pronouns as its word of the year for 2019 and singular or nonbinary they as the word of the decade.  Continue reading...
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Candlepower

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Brand Names of the Year for 2019
Thu Dec 19 00:00:00 EST 2019
By Nancy Friedman

Here's a look back at the brands that made the biggest impact — positive or negative — on technology, culture, and society.  Continue reading...
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Candlepower

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How to Name Your Characters
Mon Nov 04 00:00:00 EST 2019
By Nancy Friedman

Want to create your own memorable character names? Here are some strategies that work... and some pitfalls to sidestep.  Continue reading...
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Sidecars and Scofflaws: Prohibition's Linguistic Hangover
Wed Oct 23 00:00:00 EDT 2019
By Nancy Friedman

In many ways, Prohibition was a social and legal failure, but in one respect it succeeded wildly: It vastly enriched our lexicons of slang and marketing, often to lasting effect.  Continue reading...
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3 4 5 6 7 Displaying 29-35 of 169 Articles