contributorNancy Friedman
Nancy Friedman is the chief wordworker at verbal-branding consultancy Wordworking, and the author of a fine blog on naming, branding and more called Fritinancy. Nancy has named a venture-capital firm, a laser hair-removal device, a mobile-money service, and many other companies and products. A former journalist, she still writes or ghostwrites articles, speeches, white papers, and books.CandlepowerAd and marketing creativesSlouching Toward (or Is It Towards?) Consistency July 23, 2018 By Nancy Friedman
The fuss over terminal -s is a matter of convention, not the end of the world as we know it.
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Company names coined with the -ery suffix are a distinct trend, signaling "handcrafted" and "traditional" with a dash of "innovative" and a soupçon of "lovable."
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For a while, the trendy prefixes i- and e- may have been flashy signposts for this new era, but go communicates what they couldn't: urgency, energy, and, most of all, mobility.
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March Madness ended on March 25, but the thrill of bracketology lives on: April Foolishness is in full swing, thanks to the long-running, much-anticipated Name of the Year (NOTY) contest.
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English loves its o-ending words with a curious fervor, considering how seldom they occur naturally in our mother tongue. For centuries, we've made up for that lack by importing or coining words that end in o.
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Numbers also have a function beyond the mathematical: They can serve as words. And sometimes, a number can even be a name.
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Article Topics:Behind the DictionaryLexicographers Talk About Language"Fake News" Is the Real Word of the Year January 7, 2018 By Nancy Friedman
In the past year, fake news has gained currency as well as a new sense: Not only can it signify "disinformation or falsehoods spread as real news" – but it has also come to mean "actual news that is claimed to be untrue" if it's perceived as unflattering.
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