contributorNancy Friedman
Nancy Friedman is the chief wordworker at verbal-branding consultancy Wordworking, and the author of a fine blog on naming, branding and more called Fritinancy. Nancy has named a venture-capital firm, a laser hair-removal device, a mobile-money service, and many other companies and products. A former journalist, she still writes or ghostwrites articles, speeches, white papers, and books.
In the American West, wildfires have become both more frequent and more destructive. With this ominous shift has come a new vocabulary for describing fire and its outcome – and new attention to some of the oldest words in our language.
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Out of professional curiosity, I asked first-time author and former Google exec Jessica Powell about how she created the character, company, and place names in her novel The Big Disruption.
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Article Topics:CandlepowerAd and marketing creativesOf Kings and Eggs and Presidents September 17, 2018 By Nancy Friedman
Whatever you read into it, the "All the king's ___" snowclone is now solidly embedded in the popular consciousness and in headline-writers' bag of tricks.
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Want to become fluent in the new lingo of blockchain? Here's a brief alphabetical glossary of some of the terms you may encounter.
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Article Topics:CandlepowerAd and marketing creativesSlouching Toward (or Is It Towards?) Consistency July 23, 2018 By Nancy Friedman
The fuss over terminal -s is a matter of convention, not the end of the world as we know it.
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Company names coined with the -ery suffix are a distinct trend, signaling "handcrafted" and "traditional" with a dash of "innovative" and a soupçon of "lovable."
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For a while, the trendy prefixes i- and e- may have been flashy signposts for this new era, but go communicates what they couldn't: urgency, energy, and, most of all, mobility.
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