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Numbers also have a function beyond the mathematical: They can serve as words. And sometimes, a number can even be a name.  Continue reading...
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In the past year, fake news has gained currency as well as a new sense: Not only can it signify "disinformation or falsehoods spread as real news" – but it has also come to mean "actual news that is claimed to be untrue" if it's perceived as unflattering.  Continue reading...
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At the end of each year, while linguists and lexicographers cast votes for words of the year, I'm compiling a different list: the brand names that distilled the mood of the previous twelve months. To narrow the field, I add another criterion: the brand names must be linguistically notable.  Continue reading...
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Here we are in Branding Land, circa 2017, where disparaging modifiers are paired with positive words and attached to messages intended to persuade and sell.  Continue reading...
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A craving for linguistic rationality – not to mention a fondness for wordplay – explains how acronyms begat backronyms.  Continue reading...
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Fictional eponyms are a new frontier for brand naming, and the territory is quickly becoming well populated. A partial list includes Amazon's Alexa, the health insurance company Oscar, the "intelligent oven" June, and the mattress brand Eve. The first-name brand isn't your boss – it's your buddy.  Continue reading...
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In many areas of business and personal life, failure is being redefined as either a challenge that can be overcome with the right coaching or attitude – or, at the extreme, as a source of pride. What's behind this upbeat sense of what it means to fail?  Continue reading...
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1 2 3 4 5 Displaying 8-14 of 122 Articles