contributorNancy Friedman
Nancy Friedman is the chief wordworker at verbal-branding consultancy Wordworking, and the author of a fine blog on naming, branding and more called Fritinancy. Nancy has named a venture-capital firm, a laser hair-removal device, a mobile-money service, and many other companies and products. A former journalist, she still writes or ghostwrites articles, speeches, white papers, and books.CandlepowerAd and marketing creativesSidecars and Scofflaws: Prohibition's Linguistic Hangover October 23, 2019 By Nancy Friedman
In many ways, Prohibition was a social and legal failure, but in one respect it succeeded wildly: It vastly enriched our lexicons of slang and marketing, often to lasting effect.
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What a glorious time to be job-hunting in the US! I'm not talking about the relatively low unemployment rate; I'm referring to the high rate of job-title inflation.
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What are you reading right here, right now? A sentence? A paragraph? An article? In the universe of 21st-century media and marketing, these words on this website are content. What does all this content have in common? That glorious, maddening series of tubes, the internet.
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Dog EaredBooks we love"Because Internet": Celebrating the Way We Talk Online July 17, 2019 By Nancy Friedman
Because Internet: Understanding the New Rules of Language is a sparkling new book by the linguist Gretchen McCulloch whose title is both a description and an example of one of the "new rules."
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Do you find 21st-century life shallow and superficial? Take another look: In fact, ours is an era of extraordinary depth — linguistically speaking, anyway. As the 2011 song by Adele put it, we're rolling in the deep.
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This fast-growing transportation trend has added some new terms to our vocabulary, and revived some older ones.
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The ubiquitous, and relatively recent, commercial sense of nation veers away from the word's earlier meanings. And it intersects in interesting ways with a related word that's also in the spotlight right now: nationalism.
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