contributor

Nancy Friedman

Nancy Friedman is the chief wordworker at verbal-branding consultancy Wordworking, and the author of a fine blog on naming, branding and more called Fritinancy. Nancy has named a venture-capital firm, a laser hair-removal device, a mobile-money service, and many other companies and products. A former journalist, she still writes or ghostwrites articles, speeches, white papers, and books.
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Candlepower

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Poll Stars
Mon Oct 19 09:00:00 EDT 2020
By Nancy Friedman

Like many four-letter words, poll is versatile. Where did it come from, and how did it come to be associated with voting?  Continue reading...
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A Slogan in Every Pot!
Thu Sep 17 09:00:00 EDT 2020
By Nancy Friedman

As we approach a presidential election, I've been thinking about campaign slogans old and new, memorable and forgettable. Is the political slogan still relevant? Or is it passé in the era of hashtags, acronyms, and memes?  Continue reading...
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"Bound" for Glory
Thu Aug 13 09:00:00 EDT 2020
By Nancy Friedman

It's a leap! It's a limit! It's all tied up! It's ready to go! The many meanings—and origins—of a familiar word.  Continue reading...
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The "Plantation" Problem
Thu Jul 16 09:00:00 EDT 2020
By Nancy Friedman

"Plantation"--a word with a complicated history in the US--appears in many brand and community names. Is it time to abandon it?  Continue reading...
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Slogans for Health
Premium content available only to Visual Thesaurus subscribers.Thu Jun 18 09:00:00 EDT 2020
By Nancy Friedman

How important is a slogan during a global health crisis like the one we're experiencing with COVID-19? More important than you might think.  Continue reading...
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The Case of the Generic Name
Wed May 20 09:00:00 EDT 2020
By Nancy Friedman

A case recently argued before the US Supreme Court — by telephone! — teaches us a lot about trademarks, generic terms, and domain names.  Continue reading...
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(Talkin' 'Bout) the Generations
Tue Apr 28 00:00:00 EDT 2020
By Nancy Friedman

Before the 20th century, generational names were rare or nonexistent. What changed? And what do the names of generations tell us about history and identity?  Continue reading...
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2 3 4 5 6 Displaying 22-28 of 169 Articles