Like many four-letter words, poll is versatile. Where did it come from, and how did it come to be associated with voting?
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Displaying 22-28 of 169 Articles
contributorNancy Friedman
Nancy Friedman is the chief wordworker at verbal-branding consultancy Wordworking, and the author of a fine blog on naming, branding and more called Fritinancy. Nancy has named a venture-capital firm, a laser hair-removal device, a mobile-money service, and many other companies and products. A former journalist, she still writes or ghostwrites articles, speeches, white papers, and books.
As we approach a presidential election, I've been thinking about campaign slogans old and new, memorable and forgettable. Is the political slogan still relevant? Or is it passé in the era of hashtags, acronyms, and memes?
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It's a leap! It's a limit! It's all tied up! It's ready to go! The many meanings—and origins—of a familiar word.
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"Plantation"--a word with a complicated history in the US--appears in many brand and community names. Is it time to abandon it?
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How important is a slogan during a global health crisis like the one we're experiencing with COVID-19? More important than you might think.
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A case recently argued before the US Supreme Court — by telephone! — teaches us a lot about trademarks, generic terms, and domain names.
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Article Topics:CandlepowerAd and marketing creatives(Talkin' 'Bout) the Generations |
June 18, 2020
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