One of the biggest trends in branding for the last several years has been something very small: the plus symbol. What does it all add up to?  Continue reading...

Join us for a euphemism-collecting trip full of the latest tchotchkes and gimcracks from Euphville.  Continue reading...

Language doesn't change very much in 85 years but it changes enough for the modern reader to uncover a few surprises.  Continue reading...

Will you drive a ZEV, a PHEV, or an ICE? A Lightning, an Ioniq, or an e-Tron? Here are some of the names and terms you'll need to know to navigate the evolving landscape of electric vehicles.  Continue reading...

Check out this month's euphemism roundup or as I like to call it, a bushel of hooey.  Continue reading...

The COVID-19 vaccines are here — and so are a lot of new words and brand names.  Continue reading...