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English loves its o-ending words with a curious fervor, considering how seldom they occur naturally in our mother tongue. For centuries, we've made up for that lack by importing or coining words that end in o.
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Article Topics:Evasive ManeuversEuphemisms old and newThe Mixed Culture of Highly Sensitive Hokum December 7, 2017 By Mark Peters
I'd give a kidney if there were no more euphemisms, but then I'd be out of a job, so let me rethink that. In the meantime, here are some euphemisms — all harvested fresh and ready to transplant into your interoffice memos and supersized tweets.
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Article Topics:Language LoungeA Monthly Column for Word LoversJust the Right Ingredients December 1, 2017 By Orin Hargraves
Apparently, one of the things that is making our Facebook feeds appetizing is a sauce—a combination of metrics mixed in exactly the right proportions to make this particular meal ever appealing.
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Fictional eponyms are a new frontier for brand naming, and the territory is quickly becoming well populated. A partial list includes Amazon's Alexa, the health insurance company Oscar, the "intelligent oven" June, and the mattress brand Eve. The first-name brand isn't your boss – it's your buddy.
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The names of some of the world's most successful brands – from Accenture to Zantac – were widely ridiculed when they were first announced. Today those names are not just accepted but admired. It turns out there's a reason and a name for the attitude shift: The more we're exposed to something unfamiliar, the more we like it. Welcome to the Zajonc effect.
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Article Topics:CandlepowerAd and marketing creativesThere's Something About "Thing" ![]()
When the British entrepreneur Kevin Ashton was searching, in 1999, for a term to describe a network of computers with their own means of gathering information and understanding the world, he didn't resort to a noun pileup like "Object Connectivity Matrix." He didn't coin a cute word like "Sensorius." Instead, he gave this dawning phenomenon a name that incorporates one of the oldest words in the English language. He called it the Internet of Things.
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