I'd give a kidney if there were no more euphemisms, but then I'd be out of a job, so let me rethink that. In the meantime, here are some euphemisms — all harvested fresh and ready to transplant into your interoffice memos and supersized tweets.  Continue reading...
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Are you scared of group warfare? You should be, because group is now a euphemism for gang. Anyhoo, here's your monthly meal of weak words I caught in my lexical lobster trap. All these words are safe for home use: they have no sharp edges or blunt meanings whatsoever.  Continue reading...
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According to David Meerman Scott, author of the bestselling book, The New Rules of Marketing and PR, the old rules of PR no longer apply. Thanks to the Internet, marketing and PR professionals shouldn't write press releases for journalists in the hope of getting ink.  Continue reading...
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Blog Excerpts

Publicity How-To, For Free

Need publicity for your book, organization or kid's clarinet concert but can't afford to pay a full-blown PR agency? No problem. The Publicity Hound offers a host of useful articles and tips for generating publicity, for free. Click here to check 'em out.
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There are many voices calling for the death of the press release. What is needed is not execution but reform. I wrote a moby-post on my blog listing 62 Ways to Improve Your Press Release. Here are ten suggestions that relate to the process of writing (other tips deal with managing the process and alternatives to press releases):  Continue reading...
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When writing a marketing or publicity piece, such as a landing page or press release, you have to know the ins and outs of the product you're writing about. That's a given. However, it is equally important -- if not more so -- to thoroughly understand the target audience as well. That's not always easy.  Continue reading...
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