A craving for linguistic rationality – not to mention a fondness for wordplay – explains how acronyms begat backronyms.  Continue reading...

London's colossal clog is a reminder of the history of berg and its parent word iceberg. With language, there's always a lot going on beneath the surface.  Continue reading...

A big part of succeeding at a test is knowing how to take it. Given that job testing seems to be growing, and that more than 60 percent of organizations with more than 100 employees do it, here is some advice on how to ace a writing assessment test.  Continue reading...

Are you scared of group warfare? You should be, because group is now a euphemism for gang. Anyhoo, here's your monthly meal of weak words I caught in my lexical lobster trap. All these words are safe for home use: they have no sharp edges or blunt meanings whatsoever.  Continue reading...

From a linguistic perspective, the now burgeoning field of genetic genealogy provides an interesting case study for the ways in which we develop new terminology for new concepts, picking and choosing among the raw materials we have (that is, words) to designate things for which we didn't have or need particular names before.  Continue reading...

Now that I've worked on both sides of the desk — as a writer and editor — for more than 35 years, I have a well-developed sense of what you have to do to make editors like you. Here are 10 sure-fire ways.  Continue reading...

Fictional eponyms are a new frontier for brand naming, and the territory is quickly becoming well populated. A partial list includes Amazon's Alexa, the health insurance company Oscar, the "intelligent oven" June, and the mattress brand Eve. The first-name brand isn't your boss – it's your buddy.  Continue reading...